Email marketing does not get the respect it deserves. There, I said it. It is often overlooked and underutilized. And if it is used at all, it’s the first activity to be cut when time is short. How do I know this? I was guilty of it.

Is it just me, or the minute you figure out a social media strategy, the rules change? Post every day. No, post three reels a day. Use hashtags. Actually, carousels are better. No, wait—reels are best. Is your head spinning?

There are so many incredible business ideas that never see the light of day. Why? Because of fear. Fear of failure. Fear of being found out as an imposter. Fear that you don’t know enough or aren’t ready. Many people wait for everything to be perfect before starting, but here’s the truth: the perfect time to start is NOW.

My marketing strategy changed on January 14, 2022. How do I remember it so clearly? That was the moment that my Facebook account was hacked. That one event started a domino effect. Overnight I was deactivated on Facebook, Instagram, and WhatsApp. I learned a painful lesson at that moment: you do not own anything on social media platforms. I lost over 8,000 followers and content due to no fault of my own.